Finds buyers with a reason to buyWrites letters in ink, follows up online11% replies, by the co-founder of Foodora & Kaia Health
Let me turn the companies with a reason to buy into sales conversations on your calendar.
See how and who I’d write to for free, no sign-up. From €79/month.
How it works
Shown with Carewatch, a made-up company that helps doctors’ practices keep their patients.
- 1
Find
Every month Lioma looks at every company that could buy from you and picks the 100 people with the strongest reason to buy now: a new managing director entered in the commercial register, a building application filed with the city, a council vote to fund a project, a public contract just awarded. You see the reason, the source and the letter, and approve every name.
- 2
Stand out
A personal letter on real paper, written in your voice, about their business rather than yours. It lands on a desk, not in an inbox.
- 3
Start conversations
The letter’s QR code opens a page built for that one company, with one clear ask. Lioma follows up on LinkedIn and by email and hands you the replies worth your time. You take the call. About twenty minutes a week.
Lioma runs your outreach on every channel
- Letterarrives within 7 daysLioma
- LinkedIn connection3 business days after arrivalLioma
- Email8 business days after arrivalLioma
- LinkedIn message15 business days after arrivalLioma
- Callonce the prospect respondsYou
500 letters. 55 replies. 30 new customers.
Before selling Lioma to anyone, we ran it on ourselves. Lioma chose who to write to, wrote 500 letters and followed up each one on LinkedIn and by email.
- 6%replied to the first letter
- 11%replied after the follow-ups
- 55%of those replies became customers
The letters that worked best gave something away in the first paragraph: a finding about the reader’s own business, worth having even if they never answered. That reads like free advice, not an ad, and it is why people write back.
Replies to a cold list
Only replies from people count: no auto-replies, no “remove me”.
Sources. Lioma: our own campaign of 500 letters. Cold email: Belkins, 7.5 million emails sent in 2025, auto-replies excluded; Hunter, State of Email Outreach 2026, 31 million emails, every reply counted. Printed letter: DMA Response Rate Report 2015, median for letter-size mail to bought lists; the CMC and Deutsche Post print mailing study 2021 found the same.
See which signals work for your market
Tell us who you sell to. I will look through the registers and public notices and show you which buying signals apply to your market.
Signal example: We see when a founder hands the CEO role to a manager and stays on the board.
One of my letters. Click to see how it's made.
Calculate your return on investment
Return per customer won
One customer costs about €331 to win, so it pays for itself once a customer is worth more than that to you. A first read after a month, a verdict in 10 weeks.
Before you ask
Will it sound like me?
Yes. We write the first letter together: I draft, you tell me what is off, and I learn. After that you approve every batch, and you edit less each month.
How much of my time does this take?
About twenty minutes a week. The first week takes longer while we set up your signals and leads together. After that you approve a batch of letters and read a short update on what came back.
Is it legal to write to people who never asked?
Yes. A personal letter is the most accepted way to write to someone you have not met. In the EU, writing to a business about its business is a legitimate interest, and a letter to a private owner about their property or company is allowed too, as long as it says where their address came from and stops when they ask. In the US, mail has no such restriction. Every letter names its source, and the QR code takes the reader off the list in one tap.
Is it really handwritten?
Close to it. Ink on the envelope, algorithmic fonts and handwriting robots get a letter near one written by hand.
What if I already have my own lead lists?
Then we write to them. Upload a list, or connect your CRM: we work with Affinity, Attio and HubSpot, and others on request. Data flows both ways. Start letters and follow-ups from your CRM or from Lioma, as you prefer. Whether a letter arrived, whether its reader opened their page and what they replied all show up in your CRM.
How do you ensure one recipient doesn’t get multiple letters?
Each person gets at most one Lioma letter a year. Once I write to someone for you, they are yours for twelve months: no other Lioma customer can send them a letter in that time. In your own campaign nobody is written to twice, and anyone who asks to stop never hears from you again.
How is this different from other services?
Most outreach services send a templated text to a list you give them. Lioma finds who is worth writing to: it researches each buyer on the web, current address included, builds a page for their company and writes them the letter. Then it follows up until it can hand you a warm conversation.
Which countries can you send to?
The US, Canada, Australia and all of Europe, including the UK. A letter arrives in four to seven business days, printed and posted in its own region, on the local paper size, in a handwriting style you pick.
Why a letter?
Because a letter gets opened, and it warms every message after it. A LinkedIn note that says “I sent you a letter last week, did you get it?” is no longer cold outreach.
It has worked before. A young Warren Buffett wrote to Benjamin Graham and got the job that started his career. The founders of Celonis sent handwritten notes to the CEOs of Europe’s largest companies, and the letters got them into the room.
What can I change?
The list, the letters, and who we never write to. Remove anyone, or give me your own list. Edit any letter and I learn from it. Nothing goes out without your approval.
What does it cost?
50 people a month for €500, 100 for €900, 200 for €1,600, or 400 for €2,900, plus VAT, plus €100 for each conversation that comes about. Every plan researches up to 500 contacts a month, depending on your data pipeline, and reaches its share of them personally: a researched letter with a page for its prospect, then LinkedIn, and email where the law allows. Founders before their seed round can start on the Plan for Pre-Seed Founders: 10 letters a month for €79, with no conversation fee. Month to month, no setup fee, no minimum. Whether it pays is what a conversation costs against what a customer is worth to you. The calculator above does that sum.
How fast do I know if it is working?
Every campaign has the same two checkpoints, and a letter counts once it has had two weeks to get an answer. After 48 of those, about 5 weeks in, you get a first read: who scans, from which companies, and who wrote back. After 150, about 9 weeks in, you get the verdict: it works, it does not, or it is unclear, and then we change one thing and count again. You need a decision, not a precise percentage, so you do not need thousands of letters. The chance that I call a working letter a failure is about 5%, and every week I tell you where you stand.
What if it doesn't work?
Cancel anytime. If you see no success, I can refund the first month.
Let’s find your next three customers.
At Foodora we sent mail to a whole district. At Kaia Health we wrote to patients and doctors alike, and it tripled our revenue. The right letter in the right week works the same way, whatever you sell.