What it costs
Lioma is priced as the whole funnel, not per letter. Every plan researches up to 500 contacts a month, depending on your data pipeline, and reaches the right ones personally with the full sequence: letter, LinkedIn, and email where the law allows. You pay a monthly price for that, plus a fee for each conversation that comes about. Nothing goes out under your name until you approve it.
Up to 500 contacts researched every month, depending on your data pipeline. Of those, we reach up to 100 people personally with the full sequence: letter, LinkedIn, and email where the law allows. €900 a month, plus €100 for each conversation that comes about.
For private equity, wealth management and real estate: €250 per conversation, €100 during the pilot.
Annually: Twelve months of the monthly price for the price of ten. The fee per conversation stays the same. Cancel with a week's notice.
Plus VAT. Business customers in the EU outside Austria are invoiced under the reverse charge procedure.
What the price covers
- Finding who to write to
- I work out what you sell and who buys it from your website, then surface the companies giving off live signals: a new hire, fresh funding, news that says now is the moment. You can correct me, or upload your own lists. Up to 500 contacts are researched every month, depending on your data pipeline.
- The research, then the letter
- Before a word is written I read each prospect in depth: what they sell, who buys it, the signal that put them on the list, what they have said in public. Then one letter for one named person in your voice, printed, addressed by hand and posted to a desk. All 100 go out this way. Up to 10 can go to people you meet instead, and any you do not use join the month’s last batch. Nothing goes out under your name until you say yes.
- The follow-up
- Every letter is backed by up to three nudges on LinkedIn and by email, sequenced behind it rather than run as separate channels, because a busy buyer means to reply and needs the reminder. About 300 of them in a month on the plan with 100 people, each drafted for you to send.
- The weekly read
- Who opened, scanned, clicked and answered, and what the next batch changes because of it. Cancel and you keep the list, the letters and the record of what got answered.
- What counts as a conversation
- A conversation counts when someone replies wanting to talk, books a call through their page, or you mark that you spoke. Opt-outs, auto-replies and objections never count, and each person counts once.
Whether it pays comes down to one comparison: what a conversation costs you against what a customer is worth to you. The calculator below does that sum with the fee included.
Do the math
Return per customer won
One customer costs about €1,400 to win, conversation fees included, so it pays for itself once a customer is worth more than that to you. A first read in about 5 weeks, a verdict in about 9.
Our own case study: 11% real replies after follow-ups. Cold email reaches about 3% even counting auto-replies (Hunter 2026), a printed serial letter about 1% (DMA).
Twenty minutes a week from you. No setup fee, no minimum.